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Relationships and Referrals: Making the Most of Your Two Most Important...

Valerie Simon Early on in my career I received a phone call from a client who began the conversation with, “Hey Valerie, I want to introduce you to a friend of mine…” I very much enjoyed and respected...

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Online Media Monitoring: An Essential Part of Listening

Is it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base? Rick Mans believes this to be...

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Paid Content vs. Free Content, Apple vs. Google, Web Browsers vs. Apps…as we...

Image: www.aftermathnews.wordpress.com In March 2009 I wrote my first blog post, here on BurrellesLuce Fresh Ideas, about how emerging technologies and platforms were changing the way we consume news –...

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Newspaper Apps Changing the Way Audiences Consume News

Lauren Shapiro*  Rumors of iNewspaper, the new iPad application, have begun taking center stage with Internet chatterboxes. With its new app, Apple would create digital versions of publications by...

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2010 PR News Media Relations Conference: Mark Phillips, USO, interviewed by...

Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and I’m here at the PR News Media Relations Conference. I’m joined by Mark. Mark, will you please introduce yourself? MARK...

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